Why Buyers Are Turning to Homes with Dopamine-Inducing Decor

Jason Friedman and Ruby Friedman – Daniel Gale Sotheby’s International Realty

Dopamine increases your happiness, alertness, concentration, and motivation. The best part? With the right stimulus, your brain manufactures it for you.

That’s why dopamine decor has become such a popular and powerful aesthetic when furnishing the home. Following the trend of “dopamine dressing” in fashion—where colors and textures can help activate the “feel-good neurotransmitter” in the brain—dopamine decor approaches interior design with a similar intention of galvanizing the mind’s intrinsic reward centers, and generating continuous feedbacks loops of joy, interest, comfort, and pleasure.

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